With a population of +640 MM people and a smartphone penetration around 69%, the mobile industry in Latin America drives social impact and economic growth, contributing to over $400 bn, representing around 7% of GDP.
The penetration is expected to increase to 73% in 2025, according to Statista (Smartphones penetration in Latin America from 2019 to 2025 study) and the mobile connections from 69% in 2019 to 80% in 2025. Brazil still the top first market in the region with 175 MM connections, followed by Mexico and Colombia as the top 3 markets in Latin America.
Mobile Carriers and Smartphone Vendors have brought affordable smartphones, elevating the adoption even higher. Mobile Carriers have adopted to sell devices with financing options, what have also helped and stimulated the selling numbers, potentialized by the COVID-19 pandemic, making daily activities to be done online and turning the spotlight towards technology and connectivity.
Performing Field Testing in Latin America is vital for better User Experience due to several local and carrier customization requirements, Cell Broadcast, Emergency Calls, routes that are performed in different cities, and many other features that require a strong knowledge on what, how and where to perform the right test plan.
Planning the Test Cases is key to a smooth Carrier Homologation Test or to be in comply with Local Market requirements ensuring the smartphone will work in different frequencies, technologies and its features will work seamlessly and increase brand loyalty.
TADTELMAX is present in 50+ countries worldwide, and 15+ countries in Latin America with local specialists in the top markets as Brazil, Mexico, Colombia, Argentina, Peru, to offer a best-in-class Field Testing and the right infrastructure to immediately start testing your devices and help your technical team to oversee issues and requirements. Check our website for more countries and talk to us to understand more: contact@tadtelmax.com
